Privacy Policy

1. Introduction

Dial ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you use our website and services. We believe in a privacy-first approach — we collect only what is necessary to fulfil your orders and maintain your account.

2. Information We Collect

We may collect the following personal information, depending on what you choose to provide:

• Username — required for account registration
• Email address — optional, used for account recovery if provided
• Full name — optional, used for order delivery if provided
• Delivery address — collected at checkout for order fulfilment
• Phone number — optional, may be used by delivery services
• Payment information — Bitcoin transaction identifiers or bank transfer references
• Order history — details of products purchased, quantities, and prices

You may register an account using only a username and password. Providing your name, email address, and other details is entirely optional.

3. How We Use Your Information

We use your personal information solely for the following purposes:

• Order processing — to fulfil, dispatch, and deliver your orders
• Account management — to maintain your account and allow you to view order history
• Payment verification — to confirm receipt of payment for your orders
• Customer support — to assist with queries related to your orders

We do not use your information for marketing, profiling, or any purpose beyond providing our services to you.

4. Marketing Communications

We do not send marketing emails, newsletters, or promotional communications of any kind. We do not operate a mailing list. Your email address, if provided, is stored solely for account-related purposes.

5. Data Storage and Encryption

All personal data is encrypted at rest using industry-standard encryption. This includes your name, email address, delivery addresses, phone numbers, and payment transaction identifiers. Your password is hashed using a one-way algorithm and cannot be viewed or retrieved by anyone, including our staff.

We take the security of your data seriously and implement appropriate technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction of your personal information.

6. Third-Party Sharing

We do not sell, trade, rent, or otherwise share your personal information with third parties. Your data remains with us and is used exclusively for the purposes described in this policy.

We may disclose your information only if required to do so by law or in response to valid requests by public authorities (e.g. a court order or government agency).

7. Cookies

We use only essential session cookies that are required for the website to function correctly. These cookies are encrypted and are used to maintain your login session and basket contents. We do not use advertising cookies, tracking cookies, or any third-party cookies.

Because we use only strictly necessary cookies, no cookie consent banner is required under UK data protection law.

8. Analytics and Tracking

We do not use any analytics services, tracking pixels, or third-party scripts. We do not track your browsing behaviour, and we do not build profiles based on your activity on our website. Your visit to our site is entirely private.

9. Payment Data

We accept payment via Bitcoin and bank transfer. When you pay by Bitcoin, we store the transaction identifier to verify payment. When you pay by bank transfer, we store the payment reference. All payment data is encrypted at rest using the same encryption standards applied to other personal data.

We do not store credit card numbers, debit card details, or any traditional payment card information.

10. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Order records are retained for a minimum period as required by UK tax and accounting regulations. If you request account deletion, we will remove your personal data, except where we are legally required to retain it.

11. Your Rights

Under UK data protection law, you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — request that we correct any inaccurate or incomplete data
• Deletion — request that we delete your personal data, subject to legal obligations
• Portability — request your data in a structured, commonly used format
• Objection — object to our processing of your personal data

You can update or correct most of your personal information directly through your account profile page. For any other requests regarding your data rights, please contact us via your order tracking page or account area.

12. Children's Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will take steps to delete that information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us via your order tracking page or through your account area.